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Friday, July 9, 2010

Molix, Italian design for lures

Let’s put it this way, if Italians are famous around the globe for their magnificent styling, design and architecture, why they cannot become the best lure designers in the planet?
I guess you guys are familiar with Ferrari, Lamborghini, Alfa Romeo, Armani, Versace, Scavolini and many other famous names and brands born and developed in my country. It’s something that we, as Italians are pretty proud of, can’t hide that.

Now, a group of crazy fishermen decided that it was about time to do something with a very high standard in the lure design field.

This is how and why Molix was born. Produce the best lures with original designs, no copycat or stolen ideas, with the best possible quality. So good they can rival the highest Japanese standards, and if possible, beat them. Molix Lures come for 100% Italian ideas, design and investments, mixed with Asian high tech quality manufacturing.

One of the owners of the company one day told me: “A Japanese guy said to us that we had a crazy idea - “The Italians are good at making ledgering and Bolognese rods, but they will never make good artificial lures, this is Japan’s business.” I couldn’t disagree more and we have hundreds of examples that show exactly the opposite. If we can build a Ducati we can sure make a 15€ plastic lure that fishermen will enjoy using and that will catch fish for them.

Nothing is impossible 

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