Can I help you?

People sometimes are strange, let me explain you.
I have an internet tackle shop (http://caranx.net/tiendas_esp_engl.htm). Is a specialist shop, solely dedicated to top water and jigging in saltwater. This is what I have been doing in the last 20 years, being a fishing guide and travelling to the world explaining people how to do it. So today I got the call from this guy, he needed some lures to catch Dentex, quite a nice predator we have here in the Mediterranean. He says he has seen my videos, he’s been following me in the mags and he is sure I can suggest him the best for his fishing.

Great, so far so good. I record his data and get myself ready to fix the order. I start suggesting him a white 120g Hooker, a lure I think is really worth having when fishing for these critters. He replies he likes the lure but maybe he wants it pink. I try to explain him that more important than the colour is the brightness (or the lack of it) of a lure, and he says ok…but I want it pink. Then I recommend him another metal jig I know it works well. Too heavy he says, and the colour doesn’t suit his taste. The third lure I propose is a 100g Ouka in White, in fact I believe he needs at least a white lure, but he says he was thinking about the pink/blue/sardine. So far none of my ideas was accepted and I told him he should probably tell me what he needs in fact he seems to have pretty clear ideas about his fishing needs.

At this point he picks another jig, one I don’t have in stock and I put forward a similar one, which is available. He declines and asks me again if I have that jig I just told him I don’t have. Nope, still is not available. I offer him another lure I know works well for the Dentex, many friend are pretty fond of it. He says no, he wants that jig. Again the one I don’t have. Then he thinks back again and asks me for the alternative lure I advised before and picks one. Guess what colour? Pink. At the end of the phone call he bought three pink jigs of his choice plus another one somehow I managed to advocate and I think he didn’t refuse it because he didn’t realized it wasn’t pink.

Well, after this conversation I have mixed feelings. On one end I’m happy because I made a sale and he bought the lures is confident with. A very good thing because he will fish them hard and catch some fish. On the other I wonder why on earth he called me if he knew what he wanted and couldn’t care less for my help. A simple e-mail could have sorted out everything faster and painless.

Can you help me?